Once your WordPress blog is live and you are getting visitors, you have the option of monetizing your blog.
What is monetizing?
Monetizing is when you are able to make money without creating your own product or offering a service.
In other words, you don’t have to be actively involved.
Blogs are a great platform to monetize.
Don’t let monetization be the only goal for your blog otherwise you run the risk of destroying your blog.
The primary goal of a blog should be to give your visitors something of real value, monetizing should be second to that.
Monetizing is also a balancing act, not too much and not too little.
There are a number of monetizing options available for a blog, in this post I will be going through Google AdSense and InfoLinks.
Let’s get started.
Google AdSense is a service you can use to display ads on your WordPress blog.
It is linked to Google AdWords which we discussed in a previous post.
Even though we already have a Google account, we still need to sign up to Google AdSense.
Go to the following link and click on sign up.
Once you have completed your sign up details you will be automatically logged in.
The first thing you need to do is complete your payment details so that Googles where and how to pay you.
Once that is done, you need to connect Google AdSense to your WordPress blog by adding the script provided.
In order to add the script, you will need to edit the Theme Header file.
Go to Appearance and click on Theme Editor.
Select the Theme Header file.
Copy the script provided by Google AdSense and past it just before the closing tag and click Update.
When you’ve added the script, you will need to ask for a review from Google before ads will be displayed on your WordPress blog.
As per the Google AdSense site, your application can take up to a day to be approved.
After you have received approval you can start setting up for your blog.
Google AdSense offers two options:
- Let AdSense decide the best place for displaying ads or
- You can create ads and place them yourself.
We will start with Auto Ads and let AdSense place them automatically.
Start by clicking Ads > Auto ads > Setup Ads.
And then click Get Started.
You will now be able to select what type of ads you want to display on your blog.
You can enable all of them and see which ones get the most clicks on your blog.
Because we have already added the script, you can just click Done in the next step.
The Auto Ads will now start displaying on your WordPress blog.
Every time a visitor clicks on one of the ads you will receive your commission.
With Ad Units, you can create the ads you want to show on your blog and place them yourself.
Start by clicking on Ads > Ad units > New ad unit.
Select what type of ad you want to create.
In this post, we will be using the Text & display ads but feel free to try any of the others.
Next, you can customize the look and feel of the ad and get the code.
You will need to copy and paste this code where you want the ad to be displayed on your WordPress blog.
When you have finished customizing your ad, click on Save and get code.
Copy the code that is provided.
You can paste the code in a Custom HTML widget to display the ad.
Go to Appearance > Widgets.
Assign the Custom HTML widget to where you want to display the ad.
Paste the code you copied earlier into the Content textarea and you can give your widget a title.
Save your widget and the ad unit will now be displayed on your WordPress blog.
There is another option you can use if you don’t get approval from Google AdSense but still, want to monetize your WordPress blog.
InfoLinks is another service you can use to monetize your blog by displaying ads.
It is similar to Google AdSense with a few differences.
To get started you will need to signup here.
After you have signed up, you will need to integrate InfoLinks into your blog.
Once you have signed up, your application also needs to be approved before your ads will be displayed on your blog.
While you wait for your approval, you can add the InfoLinks plugin to your blog.
Unlike the other plugins we have installed, you will need to download this one and install it, similar to the way you install a WordPress theme.
Install and activate the plugin.
As soon as your application is approved you can log into your InfoLinks account and customize what ads are displayed and what they look like by clicking on Customize.
Here you will be able to choose what type of ads you want to show on your blog.
Each type has an example so that you can see exactly what it look will look like.
At the beginning of the post I said the key to monetizing is to not overdo it, in other words, don’t enable all the ad types otherwise your visitors won’t stay long your blog and your SEO will suffer.
Don’t try and use Google AdSense as well as InfoLinks, only use one of them.
This is not to say you can’t try each on your blog and see which one works best for you.
What if you don’t want to display ads on your blog? There is another option available for monetizing.
Join Affiliate Programs
The last option we are going to look at for monetizing your blog is joining affiliate programs.
Affiliate programs are like ads in the sense that you earn a commission but they can provide more value to your visitors.
There are thousands of affiliate programs available in almost every niche, all you need to do is search for affiliate programs that are in the same niche as your blog.
For example, if your blog is about traveling in Thailand you can search for Thailand travel affiliate programs.
There could be affiliate programs for accommodation or activities that you can add to your blog and mention in your posts.
When it comes to affiliate programs, there is something to remember, it is better to first try something before you promote it on your blog so that you know whether it is worth promoting or not.
You can promote anything and everything without trying it but if a visitor uses something you are promoting and it turns out to be bad you will start to lose trust.
In this post, we looked at monetizing your blog using:
- Google AdSense
- And joining niche related affiliate programs
Next, we will be looking at Useful Resources When Running A WordPress Blog.
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Thank you for reading and please let me know if you have any questions in the comment section below.