How to Plan & Outline Content For Your WordPress Blog (Updated)

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  • blog
  • blogger
  • blogging
  • content
  • outline
  • planning
  • WordPress
  • wordpress blog

In the previous post we looked at how you can find a niche for your WordPress blog and do research for that niche.

Before we go further, do you know the following:

  • How many questions do you have about your niche? Five? Ten? Twenty? The more questions the better.
  • What problems are being experience in your niche? Do you know how to solve these problems?

If you don’t know the above, you will need to go back to the previous post.

Why is this important?

Depending on the above you will be able to judge and plan the following more accurately:

  • The more questions there are, the higher the demand which means your WordPress blog has a better chance of being successful.
  • Targeted content that people are looking for and want to read.

Next you will need to plan and create the content for your WordPress blog.

Different types of posts

Before you start creating content, you need to decide what type of posts you will be creating.

In this post I’m going to go through the most common types of blog posts:

The How-To Post

As the name suggests it provides instructions on how to do or accomplish something.

For example:

  • How WordPress Works

The List-Based Post

A list post is as the name suggest a list of things.

For example:

  • 5 Traveling WordPress Themes
  • 10 Best SEO WordPress Plugins

The Personal Spotlight Post

People enjoy reading about other people and their experiences, even more so if they can relate to what is being said.

For this type of post, you can share your own personal story/experience or share someone else’s (as long as you have the right to do so, of course)

HubSpot offers fantastic templates that you can use to jump start your blog post.

You can download them here.

After choosing the type of post, you can start creating the content.

But before you do, I want to share a few tips on how you can create high quality content.

Epic posts

To ensure your posts rank well in the Google Search results they need to be epic.

What does that mean?

According to Brian Dean from Backlinko the average first page result at Google contains 1,890 words.

I know that might sound scary, especially if you don’t consider yourself a wordsmith, but that is what high quality content is.

When you start creating content, don’t think about how many words you need, just try and explore every part of the subject and not just the surface.

Include all relevant information so that your audience has enough material to either solve their problem or make an informed choice.

Don’t forget to add some sort of media to your content.

Media not only makes your content more appealing, but it can also help explain complicated material.

And content that included some form of media performed better at the search engine results.

There are various types of media you can use, some of them include:

Infographics

According to the 2018 marketing stats from Hubspot, “Infographics can increase web traffic by up to 12%.”

What is an infographic?

An infographic is a fun and creative way to display content.

Infographics are very useful for making otherwise boring material more exciting such as sets data, reports or how to steps but they can be used for anything.

If don’t know how to create an infographic, you can use Canva which is a useful tool for creating graphics one of them being infographics.

Video content can be entertaining and captivating
Video content can be entertaining and captivating

Videos

After YouTube launched in 2005, videos quickly became a great way to talk to your visitors. Adding video content has some great benefits as shown by the stats shared on Hubspot:

  • Mobile video usage has increased by nearly 10 million daily viewing minutes in the last two years.
  • Cisco projects that global internet traffic from videos will make up 82% of all consumer internet traffic by 2021.
  • 70% of YouTube viewers watch videos for “help with a problem” they’re having in their hobby, studies, or job.

In a 2018 HubSpot survey, 54% of consumers wanted to see more video content from a brand or business they support.

There are a number of tools available to use, but if you are a beginner I recommend Camtasia. It offers a lot of features and doesn’t have a steep learning curve.

They also have fantastic tutorial videos on their website which you can use to start learning and using the program.

It is available for both Windows and Mac.

Audio content is great another great medium to reach your audience
Audio content is great another great medium to reach your audience

Audio

The more options you give your visitors to consume your content the better.

You can make your blog posts available in audio as well for people that can’t sit and down and read your content or prefer listening to audios.

Creating content can be the hardest part and it can also take the most time, but it is better to invest as much time as you need to ensure you are creating high quality content.

Create a writing schedule

If you are starting your WordPress blog part-time, making time to create high quality content can be difficult because of other commitments.

Creating a writing schedule can greatly help you write more consistently and it is highly recommended to get into the habit of writing regularly.

It can be simple, such as writing for one hour everyday, either in the morning before you go to the office or in the evening after dinner.

The key is to create one that fits in with your lifestyle and suites you.

There are also a number of tools you can use to help you create your writing schedule.

Once start getting into the habit of writing regularly, you will be able to create and add content to your blog often which is one thing that makes a blog successful.

But there is more to a WordPress blog than just posts, you also need a few pages.

What pages does my WordPress blog need?

Let’s have a look at some of the most common pages and then we’ll explore some optional pages you can add if needed.

About page

An About page is one of the most important pages that your blog should have.

In order to establish trust with your audience, you need to tell them about yourself, who you are, why you started your blog, etc.

When you are creating the content for your About page, keep the following in mind:

  • Make sure you are talking to the same people that you found in your research
  • Share your values, goals and what you believe in
  • Make it personal and add your own unique touch

For some inspiration, you can have a look at the following about pages:

Contact page

Social media and comments are great communication channels but it is also beneficial to have a way for your audience to contact you directly from your blog.

Most contact pages have a form that a user fills out and is then sent to you via email.

You can also include any of the following information on your contact page:

  • Telephone number
  • Skype username
  • Location (such as Google Maps)

Privacy Policy & Disclaimer pages

For legal reasons, you need to have these pages on your blog.

Don’t worry if you’re not a legal eagle, there are templates you can use for the content.

Optional pages

Here are some optional pages you can add depending on your type of blog.

Tools/Resources: A resources page can be very useful for your audience. It can be a list of tools, services or equipment that you use and can recommend.

Gallery: If the niche for your blog is about food, fashion or travel, a gallery can be a great way of showcasing what you find along the way.

Summary

In this post we looked at how you can plan and outline content for your WordPress blog.

If you want to stay up to date with the Become A WordPress Pro series, make sure you subscribe.

The next part in your blog journey is How to Choose Promotion Channels For Your WordPress Blog which I will discuss in the next post.

Thank you for reading and please let me know if you have any questions in the comment section below.

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