How to Plan & Outline Content For Your WordPress Blog

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  • blog
  • blogger
  • blogging
  • content
  • outline
  • planning
  • WordPress
  • wordpress blog

In the previous post we looked at how you can find a niche for your WordPress blog and do research for that niche.

Before we go further, are you able to answer the following questions:

  • What questions do people have about your niche?
  • What are problems do they experience?
  • What do they want to know more about?

If not, you may need to revisit your research.

Why do you need to answer these questions?

The answers to these questions will help you plan and create content for your WordPress blog.

For example:

  • Question: How do I become a web designer?
  • Answer: Start learning web languages and technologies such as HTML, CSS and JavaScript
  • Possible post title: Essential skills to becoming a web designer

If there are answers that are similar, you can group them together and create one post that answers all of them or create a series of posts that answer each separately.

For example:

  • Question: How do I create a website?
  • Answer 1: You need to learn web design
  • Answer 2: You need to learn HTML, CSS and JavaScript to start with
  • Post title: Create your own website by learning these skills
By using this technique, you will be able to create content that speaks to your audience because you know exactly what they are looking for. Click To Tweet

Look for five questions you can answer, five problems you can solve and five things you can give more information on.

After doing this you will have a summary of what content you can create for your WordPress blog.

How to create a blog post?

Before you start creating content, you need to decide which type of posts you want to create.

Below is a list of the three most common types of posts:

The How-To Post

As the name suggests it provides instructions on how to do or accomplish something.

For example:

  • How to become a web designer

The List-Based Post

A list post is as the name suggest a list of things.

For example:

  • 5 Best Web Design Languages to Learn
  • 10 Most Popular Web Design Technologies to Learn

The Personal Spotlight Post

People enjoy reading about other people and their experiences, even more so if they can relate to what is being said.

For this type of post, you can share your own personal story/experience or share someone else’s (as long as you have the right to do so, of course)

HubSpot offers fantastic templates that you can use to jump start your blog post.

You can download them here.

After choosing the type of post, you can start creating the content.

But before you do, I want to share a few tips on how you can create high quality content.

Epic posts

To ensure your posts rank well in the Google Search results they need to be epic.

What does that mean?

According to Brian Dean from Backlinko the average first page result at Google contains 1,890 words. Click To Tweet

I know that might sound scary, especially if you don’t consider yourself a wordsmith, but that is what high quality content is.

When you start creating content, don’t think about how many words you need, just try and explore every part of the subject and not just the surface.

Include all relevant information so that your audience has enough material to either solve their problem or make an informed choice.

Don’t forget to add some sort of media to your content.

Media not only makes your content more appealing, but it can also help explain complicated material.

And content that included some form of media performed better at the search engine results.

There are various types of media you can use, some of them include:


In 2016 according to Search Engine Journal, infographics was more shared and “liked” than any other type of content.

There are a number of reasons why visitors prefer infographics to written blog posts, one of them is a lack of time.

To read more about the benefits of using infographics click here.

If you are not sure about how to create a infographic graphic, you can use Canva which offers some great templates.

Video content can be entertaining and captivating
Video content can be entertaining and captivating


After YouTube launched in 2005, videos quickly became a great way to talk to your visitors. Adding video content has some great benefits as shown by the stats shared on Hubspot:

  • 51.9% of marketing professionals worldwide name video as the type of content with the best return on investment (ROI).
  • Shoppers who view video are 1.81X more likely to purchase than non-viewers.
  • Using the word “video” in an email subject line boosts open rates by 19%, click-through rates by 65% and reduces unsubscribes by 26%.

Midway through 2015, mobile video plays exceeded 44% — up 74% from 2014 and up a whopping 844% since 2012.

There are a number of tools available to use, but if you are a beginner I recommend Camtasia. It offers a lot of features and doesn’t have a steep learning curve.

They also have fantastic tutorial videos on their website which you can use to start learning and using the program.

It is available for both Windows and Mac.

Audio content is great another great medium to reach your audience
Audio content is great another great medium to reach your audience


Podcasts are another great way to add content to your website. Podcasts have become so popular that Apple decided to buy the app Swell in 2014 for $30 million as Douglas Karr mentions on Marketing Tech Blog.

Not sure how to go about starting your own podcast, Pat Flynn from Smart Passive Income has a great step by step tutorial to get you started which you can read here.

Creating content can be the hardest part and it can also take the most time, but it is better to invest as much time as you need to ensure you are creating high quality content.

I would suggest having several posts that are ready to be published before launching your blog, to ensure you have backup content ready to publish on the days you don’t have the time to create content.

It always better to be ahead with content than behind.

There is more to a blog than just posts, you also need a few pages.

What pages does my WordPress blog need?

Let’s have a look at some of the most common pages and then we’ll explore some optional pages you can add if needed.

About page

An About page is one of the most important pages that your blog should have.

In order to establish trust with your audience, you need to tell them about yourself, who you are, why you started your blog, etc. Click To Tweet

When you are creating the content for your About page, keep the following in mind:

  • Make sure you are talking to the same people that you found in your research
  • Share your values, goals and what you believe in
  • Make it personal and add your own unique touch

For some inspiration, you can have a look at the following about pages:

James Clear
Warby Parker
Michael Hyatt
Ishita Gupta
Seth Godin

Contact page

Social media and comments are great communication channels but it is also beneficial to have a way for your audience to contact you directly from your blog.

Most contact pages have a form that a user fills out and is then sent to you via email.

You can also include any of the following information on your contact page:

  • Telephone number
  • Skype username
  • Location (such as Google Maps)

Privacy Policy & Disclaimer pages

For legal reasons, you need to have these pages on your blog.

Don’t worry if you’re not a legal eagle, there are templates you can use for the content.

Optional pages

Here are some optional pages you can add depending on your type of blog.

Tools/Resources: A resources page can be very useful for your audience. It can be a list of tools, services or equipment that you use and can recommend.

Gallery: If the niche for your blog is about food, fashion or travel, a gallery can be great way of showcasing what you find along the way.

In this post we looked at how you can plan and outline content for your WordPress blog.

If you want to stay up to date with the Become A WordPress Pro series, make sure you subscribe.

The next part in your blog journey is How to Choose Promotion Channels For Your WordPress Blog which I will discuss in the next post.

Thank you for reading and please let me know if you have any questions in the comment section below.

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