How to Choose a Niche & Do Research For Your WordPress Blog (Updated)

Reading Time: 7 minutes

  • blog
  • blogger
  • blogging
  • planning
  • research
  • WordPress
  • wordpress blog

In the Become A WordPress Pro series, I will be showing you how you can create your own WordPress blog, regardless of your experience level, each step of the way.

Creating your own WordPress blog is a great way to share your knowledge with other people and it also has the potential of becoming a product or online course.

We will be looking at the following in the series:

If you’re not familiar with WordPress, it is the most popular platform used for creating a blog.

But besides being the most popular, WordPress also makes sense for this series because:

  • WordPress powers 31% of the blogs and sites on the Internet.
  • WordPress is designed & developed to be search engine optimized according to web standards and best practices.
  • WordPress is designed to be as easy to use as possible so that anyone can use it regardless of their technical background.
  • WordPress offers you a number of tools to customize your blog the way you want it to look.
  • WordPress has a large and friendly community that is growing more each day if you need assistance.

But before you start working with WordPress, you will need to plan your blog.

Everything starts with a plan, and if you have a plan you will always know to do next.

Think of a blog as a magazine

Every magazine focuses on a niche, for example:

  • Rolling Stone: Has content that is mostly related to popular culture
  • National Geographic: Has content that is mostly related to geography, cartography and exploration
  • Popular Mechanics: Has content related that is related to DIY home-improvement tips, gadgets and digital technology

In essence a blog is an electronic magazine.

Decide on the niche for your WordPress blog

One of the ingredients to a successful blog is, it needs to have a niche, just as the magazine examples mentioned above.

If you’re not sure about what niche to choose for your WordPress blog, ask yourself the following questions:

  • What do you enjoy doing whether you do it every day or only on weekends? (Try and think of at least 10).
  • How much do you know about each of these? (Give yourself a rating of between 1 and 10 for each)

Once you have come up with at least 10, choose the three that have the highest rating out of 10.

Great, now that we have three possible niches for your WordPress blog, you will need to do some research.

I know it is tempting to just choose one of the three and get started on your blog right away, but before you do, I recommend doing some research.

Why do research?

Research is an important part in starting anything, whether it is a WordPress blog or creating a product.

By doing research you will have a better understanding of what is already available and what you can do or offer to improve what is already there. Besides being know what is out there, research will also help you with creating content for your WordPress blog.

Using the tools and methods below you will be able to find out what people want to know or struggle with.

How to do your research


Google is one of the most common methods used to do research because it is free and easy.

By searching at Google you will be able to find out what is already available.

Don’t worry if you find something that is the same or similar to the subject you are researching, it can be a golden opportunity to learn about your audience, what they are looking for and enjoy.

If you find a blog that already exists, take of note:

  • What they’re doing, or offering
  • How they’re doing it
  • How would you improve on it

If they have a newsletter, sign up and see how regularly they send it out and what it consists of.

Competition is healthy for the following reasons:

  • It shows you that there is an audience or market
  • It keeps you on your toes

Don’t limit your results to just blogs or websites, keep an eye out for forums.

Forums are where you will be able to find people that share the same passion and knowledge that you have.

Try to get involved in as many forums as you can, this can be a perfect way to make new friends and learn more about your niche.

Google Keyword Planner

Google offers a service for creating ads in their search results called Google Ads.

Google Ads in the search results
Google Ads in the search results

But Google Ads also comes with a free tool called the Keyword Planner.

This tool can be can very useful to find terms your audience uses to search for at Google.

Knowing what your audience is searching for is extremely valuable, it will help you when creating content for your WordPress blog.

Let’s quickly run through the steps for using the Google Ads Keyword Planner tool.

If you want more information you can go to the following link

  • Sign into Google Ads (if you don’t have a Google account you will need to create one, keep in mind if you use GMail you can use these credentials to sign in)
  • Select Keyword Planner by clicking Tools & Settings.
Google Ads Keyword Planner Tool
Google Ads Keyword Planner Tool
  • Click on Discover new keywords.
Discover new keywords with Google Ads Keyword Planner
Discover new keywords with Google Ads Keyword Planner
  • Next you can choose to search terms you’ve come up with or see what keywords your competition is using.
Google Ads Keyword Planner using keywords
Google Ads Keyword Planner using keywords
Google Ads Keyword Planner using websites
Google Ads Keyword Planner using websites

With both options, you have the ability to filter by languages and countries which can be useful if you are planning to target either of these.

Once you have chosen one of the options you will need to either enter a keyword or website and click Get Results.

For this post, I will be using the Start with keywords option.

Google Ads Keyword Planner results
Google Ads Keyword Planner results

From the results you will be able to see the different terms used to search for the keyword you typed including the average searches done per month.

If you are planning on creating a Google Ads campaign, the competition and suggested bid columns will also be important.

But you only want to know what terms your audience uses so you can ignore these.

Let’s say you wanted to do research for “blogging”, you type that as your keyword.

As you can see “blogging” includes some of the following results:

  • vlog
  • wordpress blog
  • free blog

Judging from these results, I can see that people have searched for “blogging”, so I can take that keyword and do another search which will then give me the related terms for that keyword.

You can as many searches as you need, the more you do the more unique your results will be.

The goal is to find a keyword that is unique with a high to medium number of averages search done per month.

Answer The Public

Finding out or knowing what questions people have about your niche can be difficult as Google & Google Ads Keyword Planner will show you the competition and what is already available.

Without knowing what questions they have, creating the right content can be difficult.

A few years ago this meant market research had to be done which took time and sometimes even money.

Luckily these days there are easier ways and one these is what I’m about to show you.

It is called Answer The Public.

Answer The Public
Answer The Public

In the same way we did research using Google and the Google Ads Keyword Planner Tool, the same can be applied to Answer The Public.

Start by entering a keyword and then click Get Questions.

To make the questions more readable you can click on the Data tab.

Answer The Public question results
Answer The Public question results

All questions are categorized by are, can, how, what, when, where, which, who, why and will.

This can save you a lot of time and make it a easier to create targeted content for your WordPress blog.

Answer The Pubic not only provides questions, there are also:

  • Prepositions
  • Comparisons
  • Alphabeticals
  • Related

You can use Answer The Public for free but there is a limit on how many searches you can do a day.

To start using Answer The Public you can go here.


If you are not familiar with Quora, the description from the website says the following:

“A place to share knowledge and better understand the world.” Quora


Because Quora is a place where knowledge is shared, it is a perfect place to do research.

In order to use Quora, you will need to create an account.

When creating your account you will be able to subscribe to subjects that interest you, which is great for staying up-to-date with any questions in your niche.

I suggest spending some time on Quora to find questions people are asking in your niche and even better yet, answer a few while you are there.

Remember to take note of what questions are asked as these will be important when you need to start creating content.

Don’t be shy to post your own questions, ask questions related to your niche.

The more you know the better.

Once you’re happy with your research, you can move on.


In this post we looked at finding a niche for your WordPress blog and doing some research using Google, Google Ads Keyword Planner, Answer The Public and Quora.

If you want to stay up to date with the Become A WordPress Pro series, make sure you subscribe.

In the next post, we will be discussing How to Plan & Outline Content For Your WordPress Blog

Thank you for reading and please let me know if you have any questions in the comment section below.

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