How to Choose a Niche & Do Research For Your WordPress Blog

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In the Become A WordPress Pro series, I will be showing you how you can create your own WordPress blog, regardless of your experience level, each step of the way.

Creating your own WordPress blog is a great way to share your knowledge with other people and it also has the potential of becoming a product or online course.

We will be looking at the following in the series:

If you’re not familiar with WordPress, it is the most popular platform used for creating a blog.

But besides being the most popular, WordPress also makes sense for this series because:

But before you start working with WordPress, you will need to plan your blog.

Everything starts with a plan, and if you have a plan you will always know to do next. Click To Tweet

Think of a blog as a magazine

Every magazine focuses on a niche, for example:

In essence a blog is an electronic magazine Click To Tweet

Decide on the niche for your WordPress blog

One of the ingredients to a successful blog is, it needs to have a niche, just as the magazine examples mentioned above.

If you’re not sure about what niche to choose for your WordPress blog, ask yourself the following questions:

Once you have come up with at least 10, choose the three that have the highest rating out of 10.

Great, now that we have three possible niches for your WordPress blog, you will need to do some research.

I know it is tempting to just choose one of the three and get started on your blog right away, but before you do, I recommend doing some research.

Why do research?

Research is an important part in starting anything, whether it is a WordPress blog or creating a product.

By doing research you will have a better understanding of what is already available and what you can do or offer to improve what is already there. Besides being know what is out there, research will also help you with creating content for your WordPress blog.

Using the tools and methods below you will be able to find out what people want to know or struggle with.

How to do your research


Google is one of the most common methods used to do research because it is free and easy.

By searching at Google you will be able to find out what is already available.

Don’t worry if you find something that is the same or similar to the subject you are researching, it can be a golden opportunity to learn about your audience, what they are looking for and enjoy.

If you find a blog that already exists, take of note:

If they have a newsletter, sign up and see how regularly they send it out and what it consists of.

Competition is healthy for the following reasons:

Don’t limit your results to just blogs or websites, keep an eye out for forums.

Forums are where you will be able to find people that share the same passion and knowledge that you have.

Try to get involved in as many forums as you can, this can be a perfect way to make new friends and learn more about your niche.

Google Keyword Planner

Google offers a service for creating ads in their search results called AdWords.

Google AdWords in the search results
Google AdWords in the search results

But AdWords also comes with a free tool called the Keyword Planner.

This tool can be can very useful to find terms your audience uses to search for at Google.

Knowing what your audience is searching for is extremely valuable, it will help you when creating content for your WordPress blog.

Let’s quickly run through the steps for using the AdWords Keyword Planner tool.

If you want more information you can go to the following link

Google AdWords Keyword Planner Tool
Google AdWords Keyword Planner Tool

Search for new keywords using phrase, website or category
Search for new keywords using phrase, website or category

Before clicking the Get Ideas button, you can change how your results will be filtered by adjusting the Targeting settings such as location, languages, etc.

If you want to see all the results, you can leave these settings as they are.

AdWords Keyword Planner keyword ideas
AdWords Keyword Planner keyword ideas

From the results you will be able to see the different terms used to search for the keyword you typed including the average searches done per month.

If you are planning on creating a Google AdWords campaign, you will need to also take note of the competition and suggested bid columns.

But you only want to know what terms your audience uses so you can ignore these.

Let’s say you wanted to do research for “web design”, you type that as your keyword.

As you can see “web design” includes some of the following results:

Judging from these results, I can see that people have searched for “website design”, so I can take that keyword and do another search which will then give me the related terms for that keyword.

You can as many searches as you need, the more you do the more unique your results will be.

The goal is to find a keyword that is unique with a high to medium number of averages search done per month.


Quora is the third method we’ll take a look at for doing research.

If you are not familiar with Quora, the description from the website says the following:

“A place to share knowledge and better understand the world.” Quora


Because Quora is a place where knowledge is shared, it is a perfect place to do research.

In order to use Quora, you will need to create an account.

When creating your account you will be able to subscribe to subjects that interest you, which is great for staying up-to-date with any questions in your niche.

I suggest spending some time on Quora to find questions people are asking in your niche and even better yet, answer a few while you are there.

Remember to take note of what questions are asked as these will be important when you need to start creating content.

Don’t be shy to post your own questions, ask questions related to your niche.

The more you know the better.

Once you’re happy with your research, you can move on.


In this post we looked at finding a niche for your WordPress blog and doing some research using Google, Google AdWords Keyword Planner and Quora.

If you want to stay up to date with the Become A WordPress Pro series, please make sure you subscribe.

In the next post, we will be discussing How to Plan & Outline Content For Your WordPress Blog

Thank you for reading and please let me know if you have any questions in the comment section below.

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